Salvatore Ferragamo’s new bold, sun style SF1045S

Salvatore Ferragamo Eyewear presents the new sunglass styles for women and men featured in the Hotel Splendid spring/summer 2022 advertising campaign, which included a short movie signed by artist and director Amalia Ulman and a portfolio of images captured by Hugo Comte.

A sensation of relaxed freedom seeps through us as we follow the campaign, set in an idyllic holiday location. Symbolising the typically Italian joie de vivre, it’s a journey to rediscover one’s inner self and roots, but also friendship and love, through a refined Mediterranean location reminding us of the magic of holidays and childhood. An incredible intense fairy-tale translated into a delicate, essential, always contemporary style, where the accessories enhance the timeless, lighthearted appeal of this modern story.

Designed for her, this fashion-forward sunglass style is constructed in lightweight acetate and boasts a bold, oversized rectangular front. On the thick temples, the emblem of the House, the iconic double Gancini, appears at the centre of a dark plaque with matte finishing, highlighted by two shiny metal bars. Offered in black, classic tortoise, vintage tortoise and red tortoise, this sunglass style is available with gradient or solid lenses.