The rise of optometry AMSR artists

Autonomous sensory meridian response is thought to be experienced by around 58% of the population. It’s a physical response to visual and auditory stimuli, often described as ‘tingles’, usually in the back of the scalp and spine, and likened to “low-grade euphoria”. Within this niche, role-play appointments with ‘optometrists’ are enjoying a moment within the ASMR community with the top five YouTube videos tagged ‘ASMR optometrist’ having a combined view count of 11.7 million.

 

When makeup gets in the way

In 2014 I was in my final year overseas preceptorship, shadowing a middle-aged male optometrist. The patient was a lady in her forties. He was on the slit...

Excellent accessories

Eyewear trends aren’t just about the glasses on your face. Here Jai Breitnauer checks out some of the cool bits and bobs spectacle users can buy from practices...

Māori support for low vision Māori

New Zealand eyecare practitioners (ECPs) can now refer patients who need access to low-vision services and identify as Māori directly to Kāpō Māori Aotearoa....

Reflections from an optometric dinosaur

Christchurch optometrist Jonathan Foate completed his DipOpt in 1976, joined Rose & Connor in early 1977 and became a partner in 1980 before making...

Leveraging Google and Facebook to grow your optometry practice

Recently MyHealth1st ran the first of its free masterclass webinars, designed to help healthcare practitioners grow and thrive in the post-Covid world....

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