Silhouette has entered an exclusive distribution partnership with VMD Eyewear in Australia.
Thanking previous partner Mimo for its longstanding collaboration, Silhouette said the deal extends the partnership already in place in New Zealand, where VMD’s associated company, Vision Marketing and Distribution, has been working with the Silhouette brand for more than 30 years.
The decision to partner with VMD aligns with Silhouette's vision for sustained growth and excellence in customer service, said a company statement. “In VMD Eyewear, Australian customers will find a distributor with knowledge and understanding our products and company values.”
A leading manufacturer of premium eyewear, Austria’s Silhouette Group employs around 1,300 people globally and had reported a turnover of €160 million in 2022.