Transitions Optical’s new campaign, ‘From Screens to Sun. Face the Light’, spotlights how Transition lenses can enhance wearers’ vision experience while filtering blue light and offering protection from ultraviolet (UV) rays.

The campaign follows recent Transitions consumer research highlighting the increase in eye strain experienced by glasses wearers. Since the beginning of the Covid-19 pandemic, 66% of prescription glasses wearers say they spend more time in front of digital screens and 22% of consumers report spending more time outdoors in bright sunshine, said the company. The research also revealed that eyecare professionals (ECPs) have noticed the pandemic’s effect on their patients’ eye health, with more than 70% of ECPs agreeing patients had become more sensitive to eyecare and protection during the last two years.

Consequently, wearers are becoming more aware of the role their glasses’ lenses play in protecting and preserving eye health, with 75% agreeing that lenses should help protect from both UV and blue light, said Adam McMahon, Transitions Optical key account manager ANZ. “Consumers’ eyes are in overdrive with increased exposure to ultraviolet rays and blue light emitted by the sun. Our new campaign promotes Transitions lenses as a light management solution to help glasses wearers to face the intense light situations they encounter in their daily lives.”

New in-store materials and marketing assets – including posters, counter cards, static and animated visuals and social media posts – are available for free from https://transitions-plus.com. First-time visitors can use registration code ‘TransPlus’.