Maui Jim will bring its ‘aloha spirit’ to Kering

Kering Eyewear is to acquire Maui Jim, one of the world’s largest independently owned eyewear brand.  

Recognised for its lens technology and distinctive Hawaiian heritage embodying the ‘aloha spirit’, Maui Jim offers a broad spectrum of high-quality sun and optical frames sold in more than 100 countries.  

Maui Jim’s acquisition represents a major milestone in Kering’s expansion strategy and comes only a few months after its acquisition of Lindberg. The brands’ complementary distribution networks and product offerings will help amplify the growth potential through the expansion of Maui Jim’s geographical footprint and the ability to gain new customers (who are) more focused on innovation and functionalities, explained Kering Eyewear’s CEO Roberto Vedovotto. “Maui Jim has a unique positioning in the market, with very high-end and technically innovative sunglasses that are beloved by its clientele.” 

“The combination of Kering Eyewear and Maui Jim is a once in a lifetime opportunity for both of our organisations and our Ohana members,” said Walter Hester, CEO of Maui Jim. “Our companies share similar values, along with a strong commitment to our people and our customers, leading to a remarkable strategic fit.” 

The transaction is subject to the clearance by the relevant competition authorities and is expected to be completed in the second half of 2022.