Inspiring customer confidence with frame choice

July 13, 2025 Lou Heller

Eyewear is no longer just a tool for vision correction; it has evolved into an essential accessory that can make a significant statement about the wearer’s personality and style. The right frame can transform a customer’s appearance, complement their features and even boost their confidence. But how do you help them pick the right frame, especially when there are so many options?

 

Choosing the perfect pair of glasses can feel overwhelming. With so many shapes, colours and materials to choose from, it’s easy to feel unsure of where to start. But once you understand the basic principles, the process becomes much more straightforward.

 

Face shape matters

 

One of the most important factors to consider when selecting glasses frames is face shape. The key is to find spectacles that either contrast with or complement the face’s features.

 

• Oval faces: these are considered versatile and suit a variety of shapes. Angular frames, such as square or rectangular, provide contrast and highlight features
• Round faces: frames that add angles (such as square or rectangular shapes) work best. These frames help elongate the face and provide a balance to the softer features of a round face
• Square faces: frames that are round or oval can soften the angles and create a more balanced look. They add softness and contrast with the sharpness of the jawline
• Heart-shaped faces: this face shape is characterised by a wider forehead and a narrower chin. To balance this, opt for frames that are wider at the bottom (like aviators or round frames) to draw attention away from the upper face.

 

Consider personal style and preferences

 

Spectacles should always complement the wearer’s overall personal style. The frame should reflect who they are, whether they prefer a minimalistic look or want to make a bold fashion statement. For the former group, classic and timeless styles are often understated and include thin metal or acetate frames in neutrals such as black, tortoiseshell or silver. Bolder, eye-catching styles include oversized or brightly coloured frames. This is an opportunity for your customer to show off their personality, so experiment with unique patterns, geometric shapes or frames that incorporate fun textures.

 

When helping someone pick out frames, the key is to dig deeper to identify their style preferences, the image they want to project and their lifestyle. Are they always on the go? Do they work in a creative industry? Do they prefer minimalist aesthetics or something bolder? The answers will guide your selection. For example, someone with a professional career may prefer classic frames that convey sophistication and reliability, while someone in a creative field might embrace experimental and artistic designs.

 

Take a look at your customer’s style. Are they more into casual, comfortable clothes or do they prefer to dress up? Ask them about their secret style desires. Someone with a laid-back style may feel more comfortable with simple, understated frames, while someone with a fashion-forward sense of style might be open to oversized or statement frames.

 

Encourage experimentation

 

Sometimes, people might shy away from a bold choice because they’ve never considered it before. This is where you can help them explore new options. If they usually go for subtle frames, suggest trying something more colourful or geometric. Be sure to point out how different shapes and colour can accentuate different features, allowing them to see the potential of new styles.

 

Encouraging someone to be brave in their choice can lead to an exciting transformation in how they see themselves and how others perceive them. Let them try on a variety of frames – both familiar styles and ones they might not typically consider. Encourage them to step outside their comfort zone and remind them that eyewear is a fun way to experiment with different looks. One way to do this is to show them how embracing different styles of glasses has worked for you or others you know. Sometimes, seeing someone else confidently wear a certain type of frame can help them feel more comfortable with the idea of trying it out for themselves.

 

Ultimately, choosing the right frames is an art that involves understanding your customer’s face shape, personal style, lifestyle and budget needs. It’s also an opportunity to help them express their individuality through eyewear. Encouraging bravery in frame choices is about making them feel empowered to embrace new styles, experiment with different looks and, above all, to feel confident in the way they present themselves to the world. After all, glasses are more than just a tool – they’re an extension of who you are.

 

 

Lou Heller is a personal stylist and style commentator. With a background in fashion and intuitive therapy, she takes a relaxed, no-rules approach to style, guiding clients to embrace what truly suits them. She’s all about making fashion feel fun, effortless, and personal. www.louheller.com