Shamir has launched an e-commerce initiative, Shamir Eye-Frame, giving practice owners the opportunity to create their own online stores, complete with customer delivery service.

Responding to the new pressures practices face from the Covid-19 pandemic, the platform offers eye care professionals an easy and effective way to create their own online store and stay connected, said Shamir ANZ CEO Paul Stacey. “We hope our customers can fully utilise the products and resources we have available to help communicate effectively to their patients, so they can address their needs, offer a point of difference in a competitive market and provide the support required to help achieve their business ambitions.”

“Customers can find out about the latest frames available and place an order online or by phone from the comfort of their own home, and have their order sent straight to their home or any preferred address,” he said.

Shamir Eye-Frame is free and exclusive to Shamir customers. Full set-up support is provided.